By starting a revolution in cocktail creation and launching a range of flavors never before seen on the market, Absolut became an icon in its own right. Discover some of Absolut's most popular flavors and products, and see for yourself why it is still regarded today as the true taste of vodka around the globe. Includes Apeach, Raspberri, Vanilla, Lime, Mango, Pears, Grapefruit

Johnnie Walker Red Label was launched in its current form by brothers George and Alexander Walker in 1909, though it had existed as Walker's Special Old Highland Red Label for some years previously. Alexander blended a type of whisky which is more suited to mixing with soda than the heavier, more old-fashioned whiskies, and named it after his grandfather, who had started the family business in 1820. Today it is the world's most popular whisky and is sold in more than 200 markets world-wide.